About Us
In 2025, the global economy maintained a slow recovery. However, intensifying geopolitical conflicts and ongoing trade tariff frictions have introduced considerable uncertainties to the market outlook. Domestically, the economy is in a phase of structural adjustment and growth momentum transformation. While the consumer market demonstrated certain resilience, the improvement in household consumption willingness remains constrained by multiple factors, and the intrinsic drivers of market recovery need to be further unleashed. The advertising market has evolved amid continuous pressures and volatilities over the past few years. Advertisers have maintained a rational and prudent attitude towards marketing budgets. AI technology has reshaped the industry ecosystem at an unprecedented pace, evolving from an auxiliary tool to a core component of marketing infrastructure, exerting a profound impact on the entire value chain including creativity, production, strategy and placement.
Faced with a complex and volatile market environment and industry changes, the Group has been upholding the philosophy of “being client-oriented”. While consolidating our media operations business, we have embraced the technological transformation with an open mind, and continuously explored the integration and application of AI technology in marketing services. Over the past year, we have not only intensified our efforts in core business areas, but also enhanced the Group’s development flexibility and business extensibility through forward-looking strategic investments and layout, laying a more solid foundation for embracing future opportunities and challenges.
In the TV advertising field, leveraging our extensive media operation experience accumulated over the years, we continued to optimize media resources, appropriately control scale and costs, and stayed focused on customer-oriented innovative products and services. In addition, based on a flexible marketing strategy, we enhanced the brand value of our clients through the efficient communication of TV advertising and offered our clients full-cycle services covering brand positioning, visual creativity and communication strategies, media execution and performance evaluation, helping clients’ brands stand out in the market. In the digital marketing and content management field, we have actively adapted to the technological trend of the AI wave, taking the R&D and application of AI technology as an important potential for business development, and steadily promoted the intelligent upgrading of digital marketing business, while increasing investment in technical equipment and talents. Leveraging our experience and capabilities strengths in video content and brand communication, we have deeply integrated brand communication and creative content, accelerated the exploration and enhancement of efficiency and effectiveness brought by AI technology in content creativity, and driven content marketing to extend towards deeper brand value creation through innovative technologies.
The Group actively sought to build a more robust and growth-oriented business portfolio through strategic investments. During the year, we made a strategic investment in Shenzhen Xunce Technology Co., Ltd. (Stock Code: 3317), a company specializing in real-time data processing and analysis. This investment aims to pursue the deep integration of the application of AI agents and data technologies with the Group’s businesses, provide technical support for the intelligent product upgrading of the Group’s operations. In addition, through the appropriate investment in gold industry, we have diversified the Group’s asset structure, enhanced risk resistance and improved return on assets. These strategic investments reflect the Group’s strategy of diversified development and steady progress.
Entering 2026, the external environment remains complex, severe and full of uncertainties. The path to global economic recovery remains bumpy, and it will take time to consolidate and boost domestic demand. Driven by technology, the advertising and marketing industry will continue to undergo profound changes, and the application of artificial intelligence will become more prevalent. This not only brings opportunities for a leap in efficiency, but also means higher barriers to entry and multi-dimensional competition.
Nevertheless, we remain confident in the medium-to-long-term positive development prospects. The Group will adhere to the principle of steady operation, strengthen the competitiveness of core businesses, optimize the cost control system, and enhance the ability to proactively judge and respond rapidly to market changes. Meanwhile, we will continue to uphold our mission: remaining client-centric, innovation-driven, and focused on value creation. We will increase investment in the R&D of AI technology and product innovation, and actively promote the expansion of new businesses driven by the application of AI agents and data technologies. We are committed to delivering sustainable medium-to-long-term returns to shareholders, providing customers with higher-quality products and services, and building a broader development platform for employees.
Finally, on behalf of the Board, I would like to express my sincere gratitude to all shareholders, customers, partners and all employees of the Group for their continued trust and support.
Chen Xin
31 March 2026
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