About Us
aged 45, joined the Group in 2015, and is the general manager of the digital marketing centre. She was appointed as the Vice President of the Group in 2023 and is responsible for the digital marketing business of the Group. Ms. Shen has over 20 years of experience in the advertising industry. She is familiar with TV advertising and digital integrated marketing, and specialises in precision marketing, word-of-mouth marketing and IP marketing. She has rich practical experience in digital integrated communication, and is good at helping customers solve brand and marketing problems through creative and all-media integration. Prior to joining the Group, Ms. Shen worked in AVIC Culture Media Co., Ltd. as the sales director responsible for media sales. Ms. Shen obtained a master’s degree in business administration from Beijing Communication University in 2013.
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