Corporate Social Responsibility
This Environmental, Social and Governance Report (the “Report”) aims to disclose the concepts, practice and performance of SinoMedia Holding Limited (the “Company”) and its subsidiaries (collectively the “Group”) in environmental, social and governance for the fiscal year ended 31 December 2025 (the “Year”), so that the stakeholders can have an in-depth understanding of the Group’s strategy and progress on sustainable development issues.
The Group adopts the principles and benchmarks of the Environmental, Social and Governance Reporting Code (“ESG Code”) of Appendix C2 to the Securities Listing Rules of the Stock Exchange of Hong Kong Ltd. (“Stock Exchange”) as the criteria, and is committed to establishing a good environmental, social and governance structure. This Report has been prepared in accordance with the ESG Code and complies with the provisions of “comply or explain” in the ESG Code.
The following principles have been adopted by the Group in the preparation of this Report:
Materiality: Conduct materiality assessment on a regular basis to identify material environmental, social and governance-related issues of the Group; and collect the opinions of stakeholders to ensure that the performances and impacts of the key issues concerned by stakeholders are covered in this Report.
Quantification: The relevant standards, methods and assumptions used to prepare quantitative information have been disclosed as appropriate, and the quantitative information is presented through narrative and comparative figures where feasible.
Balance: The present information in an impartial way, and avoid choices, omissions or presentation formats that may improperly affect the decision-making or judgment of readers of this Report.
Consistency: Unless otherwise specified, this Report uses a consistent methodologies with that used in the previous environmental, social and governance reports of the Group to compile and present environmental, social and governance data for meaningful comparisons.
This Report covers the core business and operations of the Group, including providing TV advertising, content operations and digital marketing services to advertisers and advertising agents. All information in this Report reflects the performance of the Group in terms of environmental and social responsibility during the Year.
The board of directors of the Company (the “Board”) is fully responsible for and ensures the effectiveness of the Group’s environmental, social and governance strategies and reports. The Board is committed to the long-term sustainability of the environment and communities in which we have operations, and continually enhances the investment value of stakeholders and supervises environmental, social and governance matters through proper and effective internal control systems and environmental, social and governance risk management measures throughout its operations.
In order to assist in the implementation of the strategies and initiatives formulated by the Board, the Group has established an environmental, social and governance structure to clarify the management responsibilities and functions at all levels, and assist the Board to timely understand the implementation and progress of the Group’s environmental, social and governance objectives. The environmental, social and governance structure of the Group is as follows:
| Level | Role | Responsibilities |
|---|---|---|
| L1 | Board of Directors |
— Be fully responsible for the decision-making and reporting of environmental, social and governance (ESG) reports — Comprehensively monitor the sustainable development performance of the Group — Approve and oversee the Group’s environmental, social and governance (ESG) strategies, objectives, and annual work — Provide strategic guidance and ensure compliance with relevant legal and regulatory requirements — Regularly review the Group’s environmental, social and governance (ESG) performance and progress in achieving relevant targets |
| L2 | Environmental, social and governance work team |
— Assist the Board in managing environmental, social and governance (ESG) related matters — Identify, assess and review key ESG issues, risks and opportunities — Formulate ESG strategies, targets and annual work plans, and promote their implementation — Coordinate and facilitate the integration of sustainable development into the daily operations of the Group — Regularly report work progress and relevant recommendations to the Board |
| L3 | All departments of the Group |
— Be responsible for organizing, promoting, and specifically implementing various environmental, social and governance (ESG) related tasks in accordance with the Group’s ESG strategies and targets — Collect and compile ESG-related data and information — Regularly report all matters to the environmental, social and governance work team |
Based on the characteristics of the industry and the business operations, the Group has identified major stakeholders that are closely related to the Group, including governments and regulatory agencies, shareholders and investors, customers, employees, suppliers, business partners, communities and publics. The Group regards communication with major stakeholders as an important part of the sustainable development of the Group and attaches great importance to the concerns and opinions of major stakeholders. The Group is committed to establishing and maintaining a good and stable diversified communication model with major stakeholders and protecting the rights and interests of all stakeholders.
The Group regularly discusses with major stakeholders to establish the Company’s environmental, social and governance key issues, and improve the Group’s operations and practices through analysis of the concerns and needs of major stakeholders. The Group welcomes the stakeholders to present their opinions on our environmental, social and governance policies as well as our performances in these regards. Related suggestions can be sent to the Group’s email address ir@sinomedia.com.hk.
The main stakeholders and communication measures of the Group are as follows:
| Stakeholders | Communication channels and measures | Expectations |
|---|---|---|
| Shareholders and investors |
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| Customers |
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| Employees |
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| Suppliers and business partners |
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| Government and regulatory agencies |
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| Community and publics |
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In order to further clarify the key areas of environmental, social and governance information disclosure, the Group, following the requirements of the ESG Code, sorts out and identifies the issues that stakeholders are concerned about to assess the significance towards stakeholders and the Group through many channels, to disclose information related to operations and management as accurately and comprehensively as possible. The Group adopts a three-step approach to materiality assessment:
Step 1: Identify the issues - Identify relevant environmental, social and governance issues with reference to ESG Code, reporting trends and industry peers.
Step 2: Determine the materiality - Assess the materiality of each issue to the Group’s sustainability and the impact on the Group’s key stakeholders so as to determine the overall materiality of each issue.
Step 3: Validate the results - The results of the materiality assessment shall be reviewed by the environmental, social and governance work team and the Board.
The following are the identified important issues, and the performance of the Group on these issues will be discussed in this Report:
| ESG Code | Material ESG factors of the Group | Materiality |
|---|---|---|
| A. Environmental dimension A1. Emissions |
Waste gas and greenhouse gas emissions | Low |
| Discharges into water and land | Low | |
| Management of waste | Low | |
| A2. Use of resources | Energy consumption | Medium |
| Consumption of water resources and packaging materials | Low | |
| A3. Environment and natural resources | Environmental impact management | Low |
| B. Social dimension B1. Employment |
Equal opportunities and anti-discrimination | High |
| Employee benefits | High | |
| B2. Health and safety | Occupational health and safety | Medium |
| B3. Development and training | Employee development and training | High |
| B4. Labour standards | Prohibition of child or forced labor | Medium |
| B5. Supply chain management | Supplier management | High |
| B6. Product responsibility | Service quality and compliance with the Advertising Law Intellectual property and privacy protection |
High High |
| B7. Anti-corruption | Anti-corruption | High |
| B8. Community investment | Community engagement and contributions to society | Medium |
| Climate-related disclosures | Climate change | Low |
In its daily operations, the Group strictly abides by environmental laws and regulations of the place where we have operations, and strives to minimize the negative impact on the environment and climate. As the main business nature of the Group is television advertising and content marketing, digital marketing and Internet media, we believe that the Group’s business operations have minimal direct impact on emissions, use of resources, the environment and natural resources as well as climate change. Although the nature of the Group’s business does not involve highly polluting production and operation procedures, the Group remains committed to practicing environmental protection in business activities and workplaces, reducing environmental pollution and continuously improving energy efficiency through effective use of resources and adopting energy-saving measures, and educating the Group’s employees to enhance their awareness of the green environment, so as to achieve sustainable development of the environment. During the year, there was no any violation of the laws and regulations pertaining to waste gas and greenhouse gas emission, pollutant emission to water resources and land, and generation of hazardous wastes (including the Environmental Protection Law of the People’s Republic of China, the Water Pollution Prevention Law of the People’s Republic of China, the Atmospheric Pollution Prevention Law of the People’s Republic of China and the Law of the People’s Republic of China on Environmental Pollution by Solid Waste) for the Group. Additionally, there were no complaints received regarding exhaust gas and greenhouse gas emissions or pollutant discharges.
The Group is fully aware of its part in shaping a sustainable future. Although the Group’s business operations did not have any significant impact on the environment during the year, the Group stays committed to setting specific environmental targets to cater to the requirements and expectations of its stakeholders. The Group has set a target to reduce gas emissions and energy consumption by 5% on or before 2026 based on the year of 2021.
| Area | Unit | 2021 Baseline | 2026 Target |
|---|---|---|---|
| Total greenhouse gas emissions | tCO2e | 221.6 | 210.5 |
| Total waste gas emissions | kg | 4.85 | 4.61 |
| Vehicle mileage | km | 57,250 | 54,388 |
| Fuel consumption | litre | 17,285 | 16,421 |
| Electricity consumption | kWh | 278,052 | 264,149 |
| Gas consumption | m3 | 6,844 | 6,502 |
| Paper usage | kg | 234.1 | 222.4 |
1.1Climate-related Disclosures
Starting from the fiscal year 2025, the Group has referenced the recommendations of the Task Force on Climate-related Financial Disclosures (TCFD) framework to disclose climate-related information across governance, strategy, risk management, and metrics and targets for continuously strengthening such disclosures. During the year, the Group further made its disclosures by referencing the relevant requirements of the issued IFRS S2 — Climate-related Disclosures, HKFRS S2 Climate-related Disclosures, and the Implementation Guidance for Climate Disclosures under the HKEX ESG Reporting Framework published by the Stock Exchange.
(I)Governance
The Board of the Group is the highest decision-making organization for sustainability governance. The Board is responsible for overseeing climate-related risks and opportunities related to the Group’s business, hearing progress reports on sustainability issues such as climate action semi-annually, and ensuring appropriate resources are in place to back the implementation of climate-related strategies.
The environmental, social and governance work team under the Board is responsible for identifying the Group’s climate-related risks and opportunities, assisting and supporting the Board in assessing climate risks and opportunities, formulating climate strategies and related targets, defining action plans for implementing response strategies and emissions reduction pathways, promoting and evaluating the effectiveness of climate-related measures in daily business operations and routines, and reporting the progress of the implementation plans to the Board while making recommendations.
(II) Strategy
Given the nature of the Group’s business, climate change has no direct and significant impact on the business. Nevertheless, the Group places high importance on the potential risks and opportunities presented by climate change and integrates climate risk as a key component of its long-term strategy. The Group systematically assesses the risks and opportunities brought by climate change, takes proactive response measures, and adopts a multi-faceted approach to strengthen its capacity to identify and assess climate-related risks and opportunities at the corporate, business, and operational levels, thereby enhancing the Group’s climate resilience.
The Group has analyzed the potential impacts of climate change on its strategy and finance by engaging with various business departments and industry experts across short-term (1 to 3 years), medium-term (4 to 5 years), and long-term (over 5 years) time horizons. The details are as follows:
| Risks / Opportunities | Type | Description | Time horizon | Current and potential impacts |
|---|---|---|---|---|
| Physical risks | Acute | Extreme precipitation or flooding caused by rivers and natural water systems, and severe weather such as strong winds and heavy rain from typhoons | Short-term |
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| Medium-term |
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| Long-term |
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| Physical risks | Chronic | Persistent global warming, increasing frequency and intensity of extreme high-temperature weather and flash drought events | Short/medium-term |
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| Long-term |
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| Transition risks | Markets and customer preferences shift | Increasing stakeholder expectations and customer preferences during the low-carbon economy transition | Short-term |
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| Attracting and retaining talent interested in sustainability | Short-term |
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| Reputation is influenced by public perception of sustainable management performance | Medium/long-term |
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| Transition risks | Policy and regulation changes | Risk of failing to comply with existing and emerging climate-related laws, regulations, or policies | Short/medium/long-term |
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| Opportunities | Resource efficiency | Improving efficiency in the use of resources (i.e., energy, water, packaging materials, and waste) across business operations | Short/medium-term |
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| Opportunities | Energy source | Transitioning to the use of low-carbon energy sources | Medium/long-term |
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| Opportunities | Resilience | Enhancing adaptive capacity and risk management capabilities in response to climate change | Medium/long-term |
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(III) Risk management
The Group takes proactive measures to address the potentially significant strategic and financial impacts of climate change over the short, medium, or long term. Specifically, it integrates climate change risk management into its existing overall risk assessment and governance system, improves internal control processes related to environmental, social and governance (ESG) matters, and continuously strengthens ESG risk management. This is how we will enable the Group to seize emerging opportunities during the low-carbon transition.
Furthermore, the Group takes identified risks as part of its strategic planning and explores strategies to address relevant climate risks to formulate and implement mitigation measures and enhance the overall operational resilience of the Group. The strategic direction and response strategies established by the Board are fully implemented across the Group at the corporate, business, and operational levels to ensure comprehensive climate risk management.
Extreme weather events resulting from climate change may impact the Group’s daily operations. Therefore, the Group has worked out corresponding working mechanisms and relevant policies to strengthen its resilience to climate risks, in order to mitigate and reduce the potential impacts of climate change issues. The Group has formulated emergency measures to address potential hazards caused by typhoons, rainstorms, floods, extreme heat, and extreme cold weather, in order to safeguard employees’ life safety and the Group’s assets. It also enhances employees’ capabilities to respond to disasters and accidents caused by extreme weather through training.
The Group strictly adheres to regulatory requirements and closely monitors emerging regulatory trends to lower compliance costs associated with failing to comply with climate-related laws or regulations. Beyond that, the Group manages to adjust its resource and energy usage for better efficiency of resource and energy utilization and reduces carbon emissions through digitalized and paperless office operations. It is committed to taking measures to mitigate its impact on the environment and climate.
(IV) Metrics and targets
The Group’s greenhouse gas emissions mainly come from the consumption of purchased electric energy and the fuel consumed by vehicles. For the Group’s greenhouse gas emissions during the reporting period, please refer to the disclosure in the section “1.2 Emissions” of this report. Despite the Group’s business has limited impact on the environment, the Group has set a target to reduce greenhouse gas emission by 5% on or before 2026 based on the year of 2021.
1.2Emissions
Waste gas and greenhouse gas emissions
The Group’s core business does not directly generate a large amount of waste gas and greenhouse gas emissions. The main emissions from the Group’s daily business activities are greenhouse gases, which mainly come from the consumption of purchased electric energy and the fuel consumed by vehicles. In addition, vehicle fuel also emits air pollutants in consumption, such as nitrogen oxides, sulphur oxides and suspended particles. Despite the limited environmental impact, the Group is committed to proactively controlling greenhouse gas emissions and energy use through its procedures. In order to minimize the air pollution caused by vehicles, the Group imposes strict limitation on the use of vehicles, and has vehicles detected and overhauled regularly to ensure that vehicle emissions comply with relevant national standards. The Group also encourages employees to make good use of public transport and teleconference to reduce the frequency of business travel.
| Environmental Indicators | Unit | Year 2025 | Year 2024 |
|---|---|---|---|
| Greenhouse gas emissions Scope 1 — direct emissions (gasoline consumption) |
tCO2e | 22.6 | 42.0 |
| Scope 2 — indirect emissions (purchased electricity) | tCO2e | 220.4 | 216.9 |
| Scope 3 — other indirect emissions (paper consumption) | tCO2e | 0.9 | 0.9 |
| Total greenhouse gas emissions | tCO2e | 243.9 | 259.8 |
| Density (per employee) | tCO2e/employee | 1.3 | 1.3 |
| Waste gas emissions | |||
| Nitrogen oxides | kg | 2.8 | 5.5 |
| Sulfur oxides | kg | 0.1 | 0.2 |
| Particulates | kg | 0.2 | 0.4 |
Notes:
Discharges into water and land, management of waste
The Group does not involve any production and manufacturing process in the daily operation. Therefore, no hazardous waste such as chemical waste, clinical waste and hazardous chemicals is generated, and no sewage is discharged to soil and water sources. Due to the nature of the business, the harmless waste generated in the operation of the Group mainly includes general office consumables without a significant impact on the environment. The Group is not aware of any major hazards of hazardous or non-hazardous waste, and there is no significant discharge of waste gas or wastewater.
Committed to reducing waste generation, the Group reduces waste through recycling practice and encourages employees to recycle the useful part of waste, for maximally controlling the waste and properly disposing of wastes. The Group has continued to actively promote a paperless office, continuously upgraded the office automation system and advocated the electronic communication method in place of printing and fax. Moreover, the Group encourages employees to adopt two-sided printing and secondary paper when truly feasible. In order to reduce wastes and achieve recycling, the Group contacted suppliers to regularly arrange the recycling of all used printer cartridges. The Group also limited the receiving quantities of office supplies as required to prevent wasting. In addition, the use of paper cups and other disposable items was also avoided in the Group. At present, the Group believes that hazardous and non-hazardous wastes are not significant to the Group and therefore no relevant information has been collected or consolidated. The Group will continue to assess and review the waste generated from its operations and will disclose further information in due course.
1.3Use of Resources
Energy management
Staying true to green operation, the Group actively encourages employees to support environmental protection initiatives in their daily operations, and pays attention to environmental sustainability in the business process. The Group has taken a variety of energy-saving measures in the operation of its offices and in the conduct of its business with an aim to improve energy efficiency and reduce its energy consumption in operations. The Group uses environment-friendly and energy-saving lights in the office area and implements the alternated lighting mode in the corridor, and turns off the unused lights, computers, printers, air conditioners, etc. The Group adjusts and controls the air-conditioning operating temperature in each office area to avoid too low an air conditioner temperature in offices, and strictly manages the equipment that consumes excess electricity, so as to reduce the waste of power resources.
| Energy Consumption | Unit | Year 2025 | Year 2024 |
|---|---|---|---|
| Direct energy consumption (gasoline) | MWh | 80.7 | 150.4 |
| Indirect energy consumption (electricity) | MWh | 360.9 | 350.3 |
| Total energy consumption | MWh | 441.6 | 500.7 |
| Density (per employee) | MWh/employee | 2.3 | 2.6 |
Notes:
Management of water resources and packaging materials
The Group has not encountered any problems in obtaining suitable water sources in its daily operations. The water consumption of the Group is limited to daily living purposes, such as drinking water and sanitation and cleaning water for facilities, so the water consumption is not high. The Group operates in the office property, and its water supply and drainage are fully controlled by each building property management office. Therefore, it is unable to provide water intake and drainage data or individual meters for individual lessees. In order to avoid waste of water resources in daily operation, the Group installed inductive hand washing equipment in toilets, set a reasonable water flow speed, and give priority to the use of effective water-saving products. The Group does not use or produce any packaging materials in its daily business operations.
1.4Environment and Natural Resources
The main business activities of the Group have not had a significant impact on the environment and natural resources. Nevertheless, the Group still focuses on environmental sustainability and is committed to reducing the impact of its operations on the environment, focusing on reducing greenhouse gas emissions and protecting resources.
The Group regularly sends relevant materials to employees to convey the environmental protection measures adopted by the Group to employees, improve employees’ environmental awareness and promote employees to develop environmental protection behavior. The Group encourages all employees to participate in various resource recovery activities to minimize the use of natural resources. The Group will continue to reduce emissions and wastes and minimize the impact of the Group’s business activities on the environment and natural resources. The Group will continue to implement a number of measures to save water resources and reduce waste, commit to green office and resource conservation, and strengthen its contribution to environmental sustainable development through sustained and good environmental protection measures.
The Group is fully aware that employees figure prominently in driving sustainable business development. Therefore, we are committed to shaping a working environment that is diverse, inclusive and prioritises employee well-being and professional development as a way to truly embody our corporate culture of “Care, Responsibility, and Inclusion”. By offering unremitting support, the Group empowers its employees to tap into their potential for excellence and play their part in the Group’s long-term development.
2.1Employment
The Group continues to improve its human resources management system, provide an equal and fair working environment, and has established practices and policies in line with the relevant laws in which we have operations. The Group is committed to eliminating discrimination. Recruitment and promotion opportunities are fair and open to all employees, regardless of age, gender, physical condition, marital status, family status, race, skin color, nationality, religion, sexual orientation and other factors. The Group encourages the diversification of employee mix and puts the fairness principle into practice. In order to provide employees with a fair working environment and maintain their well-being, the Group welcomes all valuable suggestions from employees on improving workplace productivity and promoting workplace harmony.
The Group provides competitive remuneration, promotion opportunities and welfare benefits to attract and retain talents, and regularly reviews the remuneration mechanism according to business performance and personal performance to assist employees in career development and promotion within the Group. The Group has strictly observed the Labor Law of the People’s Republic of China, Labor Contract Law of the People’s Republic of China, Hong Kong Employment Ordinance (Chapter 57 of the Laws of Hong Kong) and other employment-related laws and regulations in remuneration, recruitment, dismissal, promotion, working hour, holiday, equal opportunity, anti-discrimination, diversification, social security, housing provident fund and other benefits of employees. In order to ensure that employees clearly understand their rights and obligations, the Group has stipulated policies and guidelines on remuneration, recruitment, promotion, dismissal, working hours, holidays and benefits in the staff manual. In addition to statutory holidays, the Group also provides employees with marriage leave, maternity leave, breastfeeding leave and other holidays according to law. The Group reviews its relevant policies from time to time to ensure their compliance with the latest statutory requirements.
During the Year, the Group was not aware of any violation of relevant employment laws and regulations related to the employment, labor relations, employee remuneration, social insurance, mandatory accumulation fund, employee welfare and compensation of the Group and having a significant impact on the Group.
The employee statistics of the Group are as follows:
| Year 2025 | Year 2024 | |
|---|---|---|
| Total number of employees | 188 | 194 |
| Regional distribution | ||
| Beijing | 84.6% | 83.5% |
| Hangzhou | 8.5% | 9% |
| Hong Kong | 4.3% | 4% |
| Shanghai | 1.6% | 2% |
| Zhuhai | 1% | 1% |
| Singapore | 0.5% | 0.5% |
| Gender distribution | ||
| Male | 40% | 39% |
| Female | 60% | 61% |
| Age distribution | ||
| 30 years old or under | 8% | 13% |
| 31–35 years old | 21% | 22% |
| 36–40 years old | 30% | 30% |
| 41 years old or above | 41% | 35% |
| Education statistics | ||
| Bachelor’s degree or above | 12% | 12% |
| Bachelor | 58% | 59% |
| Junior college or below | 30% | 29% |
| Employment category | ||
| Full time | 100% | 100% |
| Part-time | 0% | 0% |
| Overall employee turnover rate | 23% | 25% |
| Turnover rate by gender | ||
| Male employees | 27% | 27% |
| Female employees | 21% | 24% |
| Turnover rate by age | ||
| 30 years old or under | 25% | 41% |
| 31–35 years old | 20% | 21% |
| 36–40 years old | 30% | 26% |
| 41 years old or above | 18% | 16% |
| Turnover rate by region | ||
| Beijing | 24% | 27% |
| Hangzhou | 6% | 0% |
| Hong Kong | 13% | 0% |
| Shanghai | 0% | 0% |
| Zhuhai | 50% | 33% |
| Singapore | 0% | 0% |
Note:
2.2Health and Safety
The Group recognizes its employees as the most important and valuable asset and is therefore committed to providing them with a safe, healthy, productive and comfortable working environment.
The Group has bought multiple types of high-end health facilities and deployed them in the rest area of the offices for employees to relax themselves and alleviate their working pressure. Meanwhile, the Group has set rest rooms and showering rooms in the offices for employees to alleviate the fatigue after work and provide employees with a comfortable working environment. The Group ensures its employees’ access to safe and convenient drinking water by offering them healthy, purified water treated by water processors, as well as hot black tea and a variety of tea options for self-brewing. Moreover, the Group provides multiple trainings for employees in relation to fire safety, mobility safety and prevention of common workplace diseases to assure their mental and physical health and safety. The administrative department of the Group regularly conducts fire safety inspections and encourages employees to participate in fire drills organized by property management companies to improve fire safety awareness.
The Group strictly abides by the Labor Law of the People’s Republic of China, the Regulation on Work-Related Injury Insurances of the People’s Republic of China, the Occupational Safety and Health Ordinance (Chapter 509 of the Laws of Hong Kong) and other applicable relevant laws and regulations to provide a safe and healthy working environment. During the Year, the Group did not find any health and safety violations in the office, there were no potential risks of occupational diseases mentioned in the Law of the People’s Republic of China on Prevention and Control of Occupational Diseases, and there were no major penalties or sanctions for violating relevant laws and regulations. During the Year and the past two reporting years, the Group did not have any work-related fatal accidents or serious injuries, and there were no working days lost due to work-related injuries and major accidents.
2.3Development and Training
The Group believes that the personal development of employees can not only explore their own value, but also contribute to the sustainable and long-term development of the Group. The Group has established a sound training system and dynamic evaluation mechanism to systematically improve employees’ professional knowledge, position skills and working ability. The Group provides comprehensive training for new employees and designates special tutors to follow up and coach them. The human resources department conducts phased communication and assessment and helps new employees to quickly get started with work and become qualified for the position. Every year, the Group provides special tutorship and occupational development assessment for relatively mature employees and provides them with internal development opportunities across functions.
The Group has established and organized a comprehensive and high-quality training and growth system for the talent development, aiming to enhance employees’ professional competence and innovation capabilities for the deep integration between personal growth and the Group’s strategic development. This year, the Group focused on strengthening empowerment in AI products and AI marketing applications. Through diverse formats such as customized courses, we comprehensively enhanced employees’ practical skills in using AI tools and their innovative thinking, thereby deeply aligning individual capability advancement with the Group’s business upgrading. In addition, the Group regularly shares resources on innovative products and provides insights into cutting-edge industry marketing trends and collaboration models as a way to continuously refine the professional expertise and business perspective of the marketing team. Meanwhile, the Group has regularly organized interest and thought sharing events to enable employees increase team cohesion and recognition of the corporate culture through group work and games.
During the Year, the proportion of the Group’s employees receiving internal training and the number of training hours per capita are listed in detail as below:
| Year 2025 | Year 2024 | |
|---|---|---|
| Total training hours | 331 | 372 |
| Average training hours per employee | 4.2 | 4.3 |
| Percentage of male employees participating in training | 31% | 37% |
| Percentage of female employees participating in training | 48% | 49% |
| Average training hours of male employees | 3.0 | 3.0 |
| Average training hours of female employees | 4.7 | 4.9 |
| Percentage of senior management participating in training | 24% | 38% |
| Percentage of ordinary employees participating in training | 44% | 45% |
| Average training hours of senior management | 3.0 | 3.0 |
| Average training hours of ordinary employees | 4.3 | 4.4 |
Note:
2.4Labour Standards
The Group has formulated policies to ensure that all employees and job seekers have fair opportunities and treatment. The Group is committed to complying with the relevant laws and regulations of places where we have operations throughout the recruitment and employment process. The Group strictly abides by the Law of the People’s Republic of China on the Protection of Minors, the Law of the People’s Republic of China on the Protection of Rights and Interests of Women and Children, the Provisions of The People’s Republic of China Prohibition of Child Labour and the Hong Kong Employment Ordinance (Chapter 57 of the Laws of Hong Kong), and comprehensively prohibits the employment of child labour in any job. The human resources department of the Group is responsible for identifying and verifying each job seeker to ensure that no child labor or forced labor is employed. The Group also has a clear staff code to prohibit forced labor and ensure the legal and voluntary employment of all employees. If employment of child labor or forced labor is found, the Group will terminate the relevant employment contract and investigate whether further action is required. During the Year, the Group was not aware of any violation of laws and regulations on employment and labour practices in the prevention of child labour or forced labour.
3.1Supply Chain Management
Suppliers of the Group must comply with all laws and regulations in which we have operations and related to unethical behavior, bribery, corruption and other prohibited business activities. During business cooperation, the Group will dynamically check the licenses and qualifications of suppliers to ensure that they meet the relevant requirements and amendments of national policies, laws and regulations. The Group encourages and expects suppliers to implement good employment measures, treat their employees fairly and reasonably, respect their rights, and provide them with an environment free of discrimination, child labor and forced labor. The Group’s suppliers also need to adhere to transparent business processes and high ethical standards to avoid interest conflicts and prohibit corruption and bribery. When selecting suppliers, the Group will give priority to its environmental and energy policies to protect the environment and reduce pollution to the greatest extent, and will pay attention to whether suppliers have adverse news in environmental protection. If any, the Group will conduct internal discussion to decide whether to replace the suppliers. Before making any decision on purchasing or selecting service providers, the Group will conduct due diligence on suppliers, and comprehensively evaluate the scale, reputation, environmental policies, community policies and ethical standards of suppliers, so as to ensure the fairness and impartiality of suppliers in procurement and avoid the environmental and social risks of the supply chain. The foregoing practice regarding the selection of suppliers applies to all suppliers of the Group. During the Year, the Group selected a total of 67 business suppliers in its supply chain.
The major business suppliers of the Group are China Media Group and different media institutions, which are all located in the Chinese mainland, and legal entities that comply with the policies and regulations and professional qualifications. In the Year, the Group is not aware of any major supplier’s non-compliance events that cause any significant actual or potential adverse impact on business ethics, environmental protection, labor practices, etc.
3.2Product Responsibility
The Group strictly abides by the Advertising Law of the People’s Republic of China and links the whole chains from media, advertising companies to the customers in business operation to ensure the legal publicity of advertising and avoid the occurrence of false advertising content, exaggerated facts, infringement and other phenomena. To reach an agreement, the Group will communicate with customers about the provisions of the Advertising Law; to submit advertising films to the media, the professionals of the Group will conduct a preliminary review of the advertising content, and will negotiate with customers for modification if finding any problems; If the media finds that the customer’s advertisement violates the provisions of the advertising law in the process of reviewing the advertisement, the Group will actively cooperate with the media and customers to communicate, so as to ensure the legal and compliant release of the advertisement. During the Year, the Group had neither any serious violation of the advertising law, nor any published advertisements required to be recovered.
The Group strives to investigate and resolve all disputes and complaints raised by customers in a timely and fair manner in accordance with clearly listed internal procedures. If a complaint is received, the Group will promptly make an investigation and seek a solution, and decide whether to strengthen internal control, improve execution procedures or take any other appropriate action. During the Year, the Group did not receive any complaints related to products and services.
3.3Intellectual Property
The Group is well aware of the importance of intellectual property rights, so it attaches great importance to the protection of intellectual property rights and takes comprehensive protection measures for intellectual property rights. The Group registered 13 new trademarks, registered 2 new copyrights, and renewed the registration of 5 registered trademarks whose protection period is about to expire. The Group strictly abides by the Trademark Law of the People’s Republic of China, the Patent Law of the People’s Republic of China, the Copyright Law of the People’s Republic of China and other laws and regulations, and prohibits the use of any material in violation of relevant intellectual property laws. During the Year, the Group did not commit any major intellectual property infringement. The Group believes that all reasonable measures have been taken to prevent any infringement of its intellectual property and the intellectual property rights of third parties.
3.4Privacy Protection
The Group is committed to protecting the privacy and confidentiality of its customers, business partners and other identifiable individuals. In order to protect the personal data privacy, the Group formulates a data protection policy based on the Personal Data (Privacy) Ordinance (Chapter 486 of the Laws of Hong Kong). All personal data collected in the course of business are treated as confidential and properly kept, and are only available to authorized personnel. Unauthorized access, use, modification or disclosure is strictly prohibited. The Group also ensures that personal data collected will be used for the purposes specified at the time of collection and for the purposes expressly agreed by customers, business partners and other related persons. The Group will regularly review the implementation and effectiveness of the data protection policy and whether there has been any leakage of relevant personal data. During the Year, the Group was not aware of any serious violation of relevant laws and regulations on privacy issues that had any significant impact on the Group.
3.5Anti-corruption
In order to maintain a fair, ethical and efficient business environment, the Group strictly abides by the Criminal Law of the People’s Republic of China, the Company Law of the People’s Republic of China, the Anti-Money Laundering Law of the People’s Republic of China, the Prevention of Bribery Ordinance (Chapter 201 of the Laws of Hong Kong) and other laws and regulations on anti-corruption and anti-bribery. The Group adopts a zero-tolerance policy for bribery, extortion, fraud and money laundering and has established relevant policies and procedures. All directors, management personnel and employees of the Group shall, in their daily work, abide by all relevant laws and regulations concerning the prevention of bribery, extortion, fraud and money laundering in the place where we have operations. The Group’s rules and regulations and staff manual clearly require all employees to abide by relevant laws and business standards, and prohibit employees from engaging in or participating in any form of bribery, extortion, fraud, money laundering and other illegal acts. All contracts drafted and signed by the Group contain anti-corruption provisions, and anti-corruption instructions will be given regularly during employee training. In addition, the Group encourages employees to report any suspected corruption, bribery or misconduct through the reporting mechanism established by the Group. The relevant reports will be treated confidentially, and the identity of the whistleblower will be protected from unfair treatment. During the Year, the Group was not aware of any serious violations of relevant laws and regulations that had a significant impact on bribery, extortion, fraud and money laundering. During the Year, the Group neither received any reports of corruption, nor had any legal cases involving corruption against the Group or its employees.
The Group actively fulfills its corporate social responsibilities and gives full play to its own advantages to engage in public welfare initiatives and community development to bring about social harmony as an enterprise. Additionally, the Group encourages its employees to involve themselves in social welfare activities to practice social responsibility and play their part to improve people’s livelihoods.
4.1Community activity and participation
During the Year, the Group, through its Great Lion brand, sponsored an artistic guidance and exchange activity organized by the Beijing Huairou District New Era Civilization Practice Center (北京市懷柔區新時代文明實踐中心), which visited Baoshan Town Central Primary School and Tanghekou Town Central Primary School. This activity aimed to enhance the children’s stage performance skills and artistic appreciation abilities through one-on-one guidance for the schools’ art club programs.
Furthermore, the Group, through its Great Lion brand, collaborated with the “Wisdom Tree” (智慧樹) program and Sainte to organize two large public welfare science popularization events on early childhood parenting. This initiative aimed to convey professional parenting knowledge to parents of infants and young children in an engaging and vivid manner through fun activities, helping them navigate challenges in the parenting process. The Great Lion brand remains committed to safeguarding the healthy growth of infants and young children, building a solid protective barrier for the healthy development of Chinese babies.
During the Year, the Group invested and donated a total of approximately RMB84 thousand in community investment and charity activities. With a heart of gratitude, the Group remains committed to sustainable development and actively contributing to the community for a better future.
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