It has the largest number of viewers of all TV channels in China.

Sinomedia holds the exclusive underwriting rights to the advertisement time of 2 programmes, namely "Evening News" and "News 30". "Evening News" is one of the longest-run and the most influential CCTV news programmes. "News 30" is a major noon news programme of the CCTV, ranking the fifth among all TV news and finance programmes in terms of programme influence. (Source: CTR Market Research Co., Ltd., September 2009)

It is the international Chinese-language channel of CCTV.

Sinomedia holds the exclusive underwriting rights to the advertisement time of "Across the Strait", "Walk Through China" and "China News Package" and the "All-Day Package". The former three programmes cover the entire prime time from 20:00 to 22:00 of the channel.

It is the agricultural channel of CCTV.

Sinomedia has the exclusive underwriting rights to advertisement time of 7 programmes including "Zhi Fu Jing", "Daily Agricultural News" and "Focus on the Three Agricultural Issues". With the support of the national agricultural policy, the growing consumption power of rural village residents, and concessionary measures such as allowances for rural villagers to buy electrical appliances, cars and construction materials, the consumer market in first-tier counties and townships is set to grow continuously. As the only national-level agricultural channel, CCTV-7 is expected to gain wider recognition among advertisers.

It is the English-language news channel of CCTV.

Sinomedia has the exclusive underwriting rights to advertisement time of all programmes on the channel.