Established in 1999 and listed on the Main Board of the Hong Kong Stock Exchange since 2008, SinoMedia Holding Limited ("SinoMedia" or "the Group") (stock code: 623.HK) is a respected member of the China Advertising Association and the International Advertising Association respectively, a "First-class Media Advertising Agency of China" and a council member of the China Association of Accredited Advertising Agencies.
SinoMedia's success story is due in large part to a management philosophy that focuses on providing customers with a streamlined operational system encompassing the entire media value chain, including media operations, communication services for corporate and city brands, brand management, creative advertisement production, optimized media communications, media and public relations, and event organization. SinoMedia has successfully served with more than 1,500 enterprises for CCTV advertisement placements, and provided professional communication services for the marketing of tourism brands of more than 500 cities in China.
By providing professional advertising services on CCTV, SinoMedia has been listed among "CCTV's Top Ten Advertising Agencies" year after year. Currently, the Group holds underwriting rights to more than 40 programmes on CCTV's General, News, Finance, Sports, Chinese International, Military and Agriculture, and English channels. This makes the Group one of the largest advertising agencies of CCTV. SinoMedia not only continues to strengthen its core advertising resources on CCTV, but also has continuously developed new business sectors. For example, the Group has completed various investments and acquisitions and established new partnerships lately, enabling SinoMedia to provide advertising services on the nationwide public service advertising broadcast network, Internet portal for the travel industry, mobile media and more. From local to abroad, national to regional, and traditional to new media, SinoMedia has become a truly all-rounded integrated resources media platform in the quest for becoming China's leading mainstream media operator. |