SinoMedia (HKSE: 623) is a leading privately-owned media advertising operator in China, providing nationwide TV advertising coverage for clients.
As a leading force in China TV's advertising sector, we sign contracts with TV stations to purchase advertisement time associated with certain of their TV programmes. We then market and sell advertisement time to clients, including advertisers and advertising agencies.
SinoMedia is one of the largest underwriters of TV advertisement time for CCTV. We have built close cooperation with CCTV since our inception in 1999.
Apart from television advertising, we market and sell online advertisement space on the News Page of cctv.com since 2009. Our advertising operation also extends to print media. We own exclusive rights to sell all advertising space in "Tourism", a travel magazine distributed throughout China.
As part of our client servicing, we offer value-added support to clients. These services include market analysis to enhance program marketability for TV stations as well as advertising campaign planning and content production services to increase effectiveness of our clients' advertising campaigns. |