Sinomedia (HKSE:623) is a leading privately-owned media advertising operator in China, providing nationwide TV advertising service for clients.
As a leading force in China TV's advertising sector, Sinomedia has signed contracts with TV stations to purchase advertisement time associated with certain of their TV programmes. We then market and sell advertisement time to clients, including advertisers and advertising agencies.
Sinomedia is one of the largest underwriters of TV advertisement time for China Central Television Station ("CCTV"). We have forged a close cooperation with CCTV since 1999.
Apart from television advertising, we are the sole and exclusive agent to sell advertising resources on the websites of http://www.sohu.com and http://www.chinaren.com to clients relating to city tourism and business promotion industry.
As part of our client servicing, we offer value-added support to clients. These services include market analysis to enhance program marketability for TV stations as well as advertising planning and content production services to increase effectiveness of our clients'advertising campaigns. |